Natural User Interface (NUI) is a user interface design approach that focuses on creating interfaces that are intuitive, responsive, and feel natural to the user. The goal of NUI is to make technology accessible and user-friendly, by removing the barriers between the user and the device.
Your product needs NUI because it helps create a better user experience, leading to increased satisfaction and adoption. NUI makes technology more accessible and reduces the learning curve for users, allowing them to interact with the product more easily and efficiently. Additionally, NUI can also help reduce errors, improve productivity and increase overall user engagement with the product. In today’s highly competitive market, providing a high-quality user experience is crucial for the success of a product, and NUI can play a significant role in achieving this.